Are Fly Fisherman better marketers
 

I'm looking to support the claim that Fly Fisherman are more
sophisticated marketers.

Next week I lead a session at the American Marketing Marketing
Association meeting that is built on the premise that Fly Fisherman
are some of the most experienced marketers when it comes to
segmentation... of fish. They consider demographic data (e.g.,
ethnicity, size, age, water conditions, etc) and behavioral, (what
they're biting, what is hatching, what has worked in the past, etc.).

Does anyone have any experience or insight as to whether or not the
prowess in segmenting trout benefits them in their efforts to acquire
and retain customers in the office?

Looking forward to your thoughts.

Matt Strain
VP, Marketing
Loyalty Matrix, Inc.

Are Fly Fisherman better marketers
 

M Strain wrote:
I'm looking to support the claim that Fly Fisherman are more
sophisticated marketers.

Next week I lead a session at the American Marketing Marketing
Association meeting that is built on the premise that Fly Fisherman
are some of the most experienced marketers when it comes to
segmentation... of fish. They consider demographic data (e.g.,
ethnicity, size, age, water conditions, etc) and behavioral, (what
they're biting, what is hatching, what has worked in the past, etc.).

Does anyone have any experience or insight as to whether or not the
prowess in segmenting trout benefits them in their efforts to acquire
and retain customers in the office?

Why customers are like fish:
1) Elusive as all hell.
2) Small brains programmed to respond to stimuli
3) Fall into predictable patterns:
Fish: Why search for real food if they feed me pellets?
Customer: Why back up my system when I can blame Support?
4) They both **** where they eat.
5) Can never *really* be your friend
6) Process information slowly and need a lot of repetition repetition
7) Tasty when cooked with the right spices

Looking forward to your thoughts.

Really? Well....
--
HTH,
Tim
------------------------
http://css.sbcma.com/timj

Are Fly Fisherman better marketers
 

Matt Next week I lead a session at the American Marketing Marketing
Matt Association meeting

If you have no audience, you might have neglected your marketing
marketing marketing.

Matt I'm looking to support the claim that Fly Fisherman are more
Matt sophisticated marketers.

No support here. We have found persistence to be more natural for us
than sophistication.

--
Jarmo Hurri

Commercial email countermeasures included in header email
address. Remove all garbage from header email address when replying,
or just use .

Are Fly Fisherman better marketers
 

One of your customers is Walmart. Ask them the basis for working with
Orvis in moving into the fly fishing market.
--
Frank Reid
Reverse Email to reply

Are Fly Fisherman better marketers
 

On 6 Oct 2004 06:17:07 -0700, (M Strain)
wrote:

I'm looking to support the claim that Fly Fisherman are more
sophisticated marketers.

And you're looking here? You're an idiot...

Next week I lead a session at the American Marketing Marketing
Association meeting that is built on the premise that Fly Fisherman
are some of the most experienced marketers when it comes to
segmentation... of fish.

Yep...you're an idiot...next week, huh? Well, perhaps the "American
Marketing Marketing Association" doesn't require much from its session
leaders...

They consider demographic data (e.g.,
ethnicity, size, age, water conditions, etc) and behavioral, (what
they're biting, what is hatching, what has worked in the past, etc.).

And so do other (non-fly) fishers...and on the two overall
considerations, "demographic data" and behavior, just about all folks
with something to catch, sell, market, etc., like hunters, birdwatchers,
concert promoters, shopkeepers, fast food chains, and even crack dealers
do the same thing...but obviously, not VP's of Marketing at Loyalty
Matrix, Inc., who one would think would know such, but who are,
apparently, idiots...

Does anyone have any experience or insight as to whether or not the
prowess in segmenting trout benefits them in their efforts to acquire
and retain customers in the office?

Insight? Sure...you're an idiot...and that is a asinine question.

Looking forward to your thoughts.

QED - you're an idiot...

Matt Strain
VP, Marketing
Loyalty Matrix, Inc.

Does Loyalty Matrix realize what you're doing and that they are paying
you to do it?

Not giving a **** about YOUR thoughts,
R
....and just to save time later: yeah, yeah, yeah - you can kiss MY ass,
too...

Are Fly Fisherman better marketers
 

Jarmo Hurri wrote:
Matt Next week I lead a session at the American Marketing Marketing
Matt Association meeting

If you have no audience, you might have neglected your marketing
marketing marketing.

Now *that's* funny!
--
TL,
Tim
------------------------
http://css.sbcma.com/timj

Are Fly Fisherman better marketers
 

Jarmo Hurri wrote:
Matt Next week I lead a session at the American Marketing Marketing
Matt Association meeting

If you have no audience, you might have neglected your marketing
marketing marketing.

Now *that's* funny!
--
TL,
Tim
------------------------
http://css.sbcma.com/timj

Are Fly Fisherman better marketers
 

Are Fly Fisherman better marketers
 

If I read it correctly, the point of all this is that it requires
thought, planning, and persistence to fish well. Based on the amount
of SPAM I get, most companies don't show the same respect for their
customers that I do a fish. If companies would spend more time
thinking, they might be more successful.