Image is everything
 

Lets stop giving amunition to the antis.

Look at the angling press and Sea Angler mag. in particular.
How often (very) does it show images of anglers holding aloft for all to
admire, fish which are still bloodied and with the hook still in place.

Quite often pics with with a hook artificialy placed after the fish had been
landed / boated.
This type of pic is used in articles by various pro contribtors.

Lets clean up our press image and press the press for non bloodied pics.

I hope mell Russ & Co is reading this!

TIght Lines
Born to fish