On Wed, 30 Mar 2005 21:48:14 -0500, vincent p. norris
wrote:

The more elderly among you remember Ed Zern, who wrote a humor column
"Exit Laughing" on the last page of Field & Stream for many years, and
later collected them into a number of books with titles like To Hell
with Fishing, Are Fishermen People, A Fine Kettle of Fish Stories,
etc.

That's what he did for fun.

In his day job, Ed was Creative Director of a big-time Madison Avenue
ad agency, Geyer, Morey, Madden and Ballard. You may recall the Nash
Ambassador ads Ed wrote and illustrated.

Um, YOU might - those of us not alive with the dinosaurs, pre-Sinclair's
involvement, might not.

That said, however, one of the best fishing books ever, IMO is _The Hell
With Fishing_, courtesy of Webster and Zern (and let's not leave out the
other "The Hell With...." books)...heck, it was probably an instant
classic...

TC,
R