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Old March 31st, 2005, 07:35 PM
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BCITORGB wrote:

If the Busch family had stayed with the recipes of the vaterland,
they'd likely be brewing good beers today. And why did they change the
recipe of a good Czech beer. The took the name, why not the recipe?


It's all about cost. I'm sure that Budweiser has the ability to brew
excellent beer (it's not difficult), but they can't do it at their price
point while at the same time spending gazillions on advertising. To meet
their costs they have to use inferior ingredients (like rice) and
extremely high-volume processes.

Another factor is that their customers, by and large, don't care about
quality. They're the rough equivalent of wine drinkers who buy cheap
muscatel.

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