Bill Kiene wrote:
We have thought about having an online store and if we do I don't
think we
will sell waders or boots on it because of this exact problem.


Hi Bill, I dont understand why a fly shop would want a online store.
The reason consumers buy online is to save money, like at places where
you can get $.60 flys or brass or tungsten bead at half of what you pay
at a shop.

Dont you have to almost sign a contract with rod companies that you
wont discount their rods except when they are discontinued?