Except when you allow the public to use your trademark name your running a
_big_ risk of not being able to enforce the trademark any longer. As I
mentioned in my post, Kleenex and Aspirin come to mind. This is why
companies such as Mattel and McDonalds send out cease and desisted letters
for everything under the sun. Once they stop enforcing their trademarks,
they can be lost.

"Bob Rickard" wrote in message
om...
As a manufacturer, I can assure you that Gary Yamamoto absolutely loves
having people refer to all Senko-type baits as Senko's! When a
manufacturer's name for a product type, a name usually trademarked at
great
expense, becomes used and thought of that often, it assures continued
strong
sales as long as the original quality remains. I would love nothing more
than to see anglers starting to refer to all spinnerbaits as " 'Weapons."
Keep using the Senko name here; Gary earned it.