MajorOz wrote:

They exploit fishing like grocery stores exploit hunger.

from "Retailers lure fishermen with tourneys as bait"
Discount Store News, June 23, 1997 by Mike Troy

"[Fishing is] a merchandise-intensive pastime on which 46 million
participants spend more on equipment than golfers and tennis players
combined. That statistic has never been lost on Wal-Mart and Kmart,
which for years have sold licenses in virtually all their stores and
have been top-of-mind destinations among those with equipment needs. To
capitalize and contribute to the trend, Wal-Mart and Kmart are pursuing
a strategy of major bass tournament sponsorships. If successful, the
sponsorships will increase sales by enhancing the retailers' image among
a group of fishing equipment consumers regarded as the industry's
trendsetters and most voracious consumers."

They're not sponsoring bass tournaments to sell fishing tackle. It's to
advertise their entire inventory of low-end consumer crap.

--
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