MajorOz wrote:
Tom Nakashima wrote:
Anyone know how Wal-Mart became such a huge supporter of Bass-Fishing?
Seems like they're pumping in millions of dollars into the sport, and
nothing on fly-fishing.
-tom

Now that the agenda-based responses are in, let me give you my best
guess.
Wal-Mart is HQ'd in NW Arkansas, very near the White River lakes. Of
more significance is the fact that the large majority of WM stores are
located in bass fishing areas, and their clientelle are much more
likely to be bass (and catfish) fishermen than fly fishermen. It has
been my experience that the sporting goods clerks in most WM's are very
knowledgeable EXCEPT in fly fishing.
They exploit fishing like grocery stores exploit hunger.

cheers

Retailing is about sales in $/SqFt/Year. Wal-Mart does pretty good at
it. Target likewise. The average fly shop probably does 1/100 of what
either of those stores do. If there was a fly fishing area in a major
chain store doing what the average fly shop $/SqFt/Year business they
would be gone in a New York minute.
joke
Two fly shop owners split a Power Ball ticket and win. The both get
$50,000,000. The local TV stations interviews them both. Reporter;
Fred what are you going to do with your money? Fred "I am goint to New
Zealand and then the Seychelles and after that who knows but it fish,
fish, fish". Reporter " and Bill what about you?" Bill- " I think I
just keep running the shop until it's all gone"