MB wrote:
I've googled it to death and can't find it...

It was on a few months back. It was the commercial, or announcement of
a fishing tournament and the fish was in one of the guys lockers and the
guy's lures fell all over and the fish was checking them all out talking
about how he'd seen them all and then he saw a new one and said it
wouldn't work cause he'd seen it...

It was a bassmasters classic promo with Jay Yelas.