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I'll spill though since the internet is such a broad venue. Hell, they
might not even sell the things anywhere else, cause I know there made
locally here. There called "Kelly's worm". They come Individually
wrapped in a "C" shape in the package. I Carolina rig them. I tie on a
small swivel, hook on the worm and put a small split shot about 18 inches
up on the line. Cast and reel very very slowly, just enough so the worm
will turn. If the worm isn't spinning, it's NOT working. I can't stress
enough to reel slowly. Sometimes after catching a fish, you will have to
re-tweek the hooks to make it spin again.
My hot colors are Purple worm or Grape with White stripe, in summer,
Black worm with Yellow Stripe, and the Firetails are pretty good. By far
though, Purple and White are the best.
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Regards,

Doug

Doug,
The Kelly "Plow Jockey" is what I think you are referring to. It isn't a
bait only available in your area. I took and taught my kids to bass fish
with that bait 10 years ago in New Jersey. I've also seen it here in
Florida. I used to call it the "beginner worm" because of the 3 hook
(front,middle,end) design. Like a bike with training wheels. Basically a
can't miss hookup when you get a strike. Also not the easiest to remove when
all three are impaled in various areas around the mouth. I caught a pickerel
once on it and found that while getting 2 of the hooks removed the fish
shook and 1 of the hooks ( they are small) became a very deep part of my
finger. Had to perform surgery on myself at the boat ramp!