What does this mean for someone who wants to start a lure-making
business. If they build up an inventory of lures that look like a
brand name, are they going to get hit with patent infringement
lawsuits until they go under?



2) What about a company like Lurecraft, which makes a mold for a Horny
Toad-like lure and even uses the Horny Toad name in its catalog?

They "could be" in some AWESOME trouble, (there is patent case law where
you can't instruct, or provide assistance to anyone for the purpose of
infringement) if Zoom goes after them,, there again they could have
invented the thing for Zoom, and part of the deal is to allow them to
sell the molds to individuals, or they could have even licensed the
design from Zoom, as Zoom knows less than 1/10 of a percent of fishermen
mold their own lures, or Zoom just does not think it's worth the effort
to go after them. Of course Zoom may not even know about Lurecraft and
their catalog.