Lure Manufactures are in the business of catching Fisherman, first and
foremost. Why do you think the need for newer improved lures, better detail,
more rattle, revolutionary design, cool names. Do you honestly think the
fish can see minute scale details painted on the side or read the cool
sounding name of the lure? Its all about $$$ and whatever it takes to catch
the most prize possesion in the lake; the fisherman's wallet! This is not a
knock on the businessman, afterall its what keeps the economy moving; sales
and promotion.

Mike