wrote:

We've recently launched a new design for one of our stores and
would appreciate any feedback concerning the design and
functionality. The website name is BuyTackle.com.
(http://www.buytackle.com) Thanks.

OK, you asked.

Compliments:

Nice layout and a diverse product selection.

Now for the critique:

Menus -- Instead of loading up the first page with 1,000 links,
consider using drill-down menus. That will make it easier for
customers to find what they want without having to read a long list
of links. Your "Brands" page is much better. Visitors can quickly
scan the vertical menu of brands, read a few lines of text when they
find something interesting and click to go directly to a product
page.

Frames -- Don't use them. Many search engine spiders, including the
most important three, will not fully parse your site if it's in
frames. The same applies to dynamic pages but for a different
reason. Dynamic pages usually take longer to display so the spider
moves on without parsing much of the content. The result is people
searching for the products may not find your website.

You're using Cold Fusion to build dynamic pages from your data base.
CF makes it easy to create and modify pages but it can be death to
search engines. Instead, generate static pages. There are ways to
do that using CF, but it's easier if you've upgraded to Dreamweaver.

--

Regards,
Robert L Bass

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Bass Home Electronics
941-925-8650
4883 Fallcrest Circle
Sarasota · Florida · 34233
http://www.bassburglaralarms.com
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