Ed Story, my dad, passed away on Monday, August 4th. Ed was a U.S. Army
veteran, owner and founder of Feather-Craft Fly Fishing, teacher and
friend to many. Ed created the F-C Crackleback Dry Woolly and dozens of
other world famous fresh and sal****er fly patterns. Everyone who met Ed
would quickly consider him a friend. If you happened to run into him
walking through our St. Louis storefront, he'd smile, shake your hand
and ask, "How can I help?" Chances are ten minutes later he had you on
the casting yard or at the tying bench giving you a personal lesson. He
had a dynamic personality and a boundless energy for spreading the joy
of fly fishing. His energy was also felt by thousands of his
customers/friends that he advised and mentored over the F-C phone lines
for over three decades. He loved teaching and talking about fly fishing
almost as much as he loved doing it.
My dad and I have been best friends and business partners since I was
twelve years old; working side by side the past 28 years we never had
one argument. He was loaded with wisdom that applied to both business
and life. "Be nice to everybody" was his favorite advice to give, and
exactly the way he lived his life. When he began handing me the reigns
to the family business almost a decade ago, he knew that he had
instilled in me his commitment, compassion, spirit and enthusiasm for
fly fishing, and for Feather-Craft. All of us here at Feather-Craft will
miss Ed terribly, but we will continue on with the highest level of
service and commitment to our customers and to our sport, just as he wanted.
The Story family has initiated the "Ed Story Memorial Fund" that will
benefit a restoration project on one of Ed's favorite Missouri trout
streams. Our hope is to spearhead a significant project that can be
dedicated in his memory. Any donations can be sent to: Ed Story Memorial
Fund c/o Feather-Craft, PO Box 19904, St. Louis, MO 63144.
Sincerely,
Bob Story
Feather-Craft Fly Fishing
St. Louis, Missouri | 800-659-1707 |
www.feather-craft.com