They say elephants love 'em :-)

"Elephant trainer Michael Hackenberger of the Bowmanville (Ontario)
Zoo, had his Tilley Hat snatched from his head and eaten by an
elephant. Three times. Michael later would find and pick up his Hat,
wash it thoroughly, and wear it. He had declined to accept a new
Tilley Hat in order that we may have his well-traveled Tilley for our
museum. (We were secretly pleased!)" Alex Tilley, Ontario

http://www.brandsonly.com/testimonials.html

Frank Reid