"Larry L" wrote:
....snip...

Long ago I worked for an advertising agency, and learned something
about this stuff. Advertising campaigns are based on "reach" and
"frequency". You want to reach as large a percentage of the target
market as practical, and have them see the ads as frequently as
possible. A picture that catches the eye and makes you stop long
enough to read the name of the manufacturer is a success. Other ads
will describe the products and hook you on the goodies.

Chas
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