"Dave LaCourse" wrote in message
...
Larry L. writes:

snip

I was stuck by the Scott ad ... the one of a kid in a chaotically
cluttered
room, apparently asleep after downing a few pricey beers and suggestively
stroking his "rod" ... zero, not one word, product information ... just
Scott's name ... clearly meant as an "image ad"

The same mag had one for Simms ( I believe ) where a guy was fishing in
the
snow, in a very beautiful place ... it too had no product information and
was what I call "image advertising" That is, the implied message is "
if
you buy our **** you can insert yourself into this cool picture"

The Simms ad I "get" ... I love to "see myself" tough enough and lucky
enough to be out fishing is that gorgeous place in the snow ... and I
might
fall for the ploy and buy the product.

The Scott ad, however, is totally beyond me.

That is where roff comes in. IF that ad makes you want to own a Scott
rod and "be in the picture" please tell me why ... I'm clueless about
what
is appealing ... indeed I find the ad repelling ( I love both my Scott
rods,
though ) ... much as the Carl's Jr ads of slightly vulgar and common
types
dripping food all over themselves repels rather than attracts me.... I do
NOT want to "be in that picture"

I honestly don't know if this is a generation gap thing ( Scott is
spending
BIG bucks running the ad, so the ad must "work" ) or if the "culture" of
modern fly fishing has greatly changed, and what repels people of my
nature,
that seek calmness, peace, and Nature from FF, attracts those spending
the
bucks ..... or what, ..... but I AM very curious ... and eager to hear
what
others see in the Scott ad to make it attractive

... it makes me want to hide my Scott rods G

If it's the add I am thinking about, it reminds me of many roffians at
many
different claves. Although no one I know besides Peter sleeps with his
rod,
the picture you describe, if I remember it correctly, is a man asleep on a
make-shift bed (cot) with one or two cases of beer (Heineken?) on the
floor in
what is obviously a fishing camp. Seems like he is not drunk, but asleep
happily after catching many fish with his wonderful Scott rod. Sorta
roffian,
actually.

Dave

Having met many ROFFians at many different claves I can tell you for a fact
it that don't matter worth a damn which ad you're talking about. It ain't
the guys sleeping with their OWN rods you got to worry about!

Wolfgang
sick *******s.