"Chas Wade" wrote

possible. A picture that catches the eye and makes you stop long
enough to read the name of the manufacturer is a success.

Anyone in business has both satisfied customers and ... the other type G
.... when people would mention " he said some nasty things about you" ...
relative to my dog training biz I'd reply, " I don't care what they say, as
long as they mention my name." Is this the same idea?

My question about the Scott pic really revolves around the fact that if that
were a real picture of ME I'd want to burn it, certainly never show it to
fly fishers I respect .... it's "feel" is opposite of the "feel" that I seek
from FF

Dave's interpretation as "fishing lodge, successful day" is something I
never got looking at it. ( If the lodge is that messy, I hope it is damn
cheap :-) But, if a high % of guys see the ad as Dave suggests, then the
ad
"makes sense" .... however Dave's view cements my past decision to avoid
claves G


BTW, I have a lifelong history of interest in such things, not advertising
per se, but communication and media. In college I had a professor that
was nearly obsessed with speculating what changes in media were going to do
to WHAT we think. Bucky Fuller was on campus one year, got interested in
the "experimental college" I was in, and I spent the most exciting year+ of
my life building "media domes"
and studying and thinking about the powers and limitations of various
media, meshing the inputs of these two men on my young brain

Anyway, I have a kind of hobby of thinking about such things, to this day.
Example, one reason I still show up here is because I find it interesting to
observe how this media affects the content of what can be and is,
communicated ..... another example, I think much of the recent ( 15 years or
so ) shift in political lean is simply because, in general, "the
conservative" message is better suited to sound bite media than the other
side's ...

When I see an odd or "different" attempt at communication that I
don't "get" it stirs an intellectual need to find out more ....

thanks for your answer