"Larry L" schrieb im Newsbeitrag
...

SNIP
When I see an odd or "different" attempt at communication that I
don't "get" it stirs an intellectual need to find out more ....

SNIP

If one is not in the "target group" then many advertisements simply don´t
make much sense. Advertising has generally got to the stage where very
many people realise that they are being manipulated in some way, but they
rarely know just how.

Even the "informative" ads are so full of hype, that they rarely make any
real sense. This is also exacerbated by the fact that the manufacturers,
through there advertising companies, psychologists etc, play on the
ignorance of their target groups. All sorts of arrant nonsense and pseudo
science is used in these endeavours. Apparently, it works far better than
just giving the facts in a sensible manner. Not least, because a large
section of the target group is not in a position to understand these in any
case, and is actually far more impressed by the hype.

For many firms, simply the exposure of their names to a particular sector of
the public seems to satisfy them. If this can be done in such a way that
the name "sticks", then this is of course very successful. As you and others
mentioned, as long as this recollection is not strongly negative, then it
works simply because one recognises the name, and for no other reason.

It can also boomerang to some extent. Due to massive advertising, the name
"Hoover" came to be synonymous with "vacuum cleaner". Other phrases,
jingles and catchwords from advertising capaigns have in the meantime become
part of the various languages in which they were produced. In many cases
without people even noticing.

Interesting to note, that the effect of the ad you mention, was strong
enough to make you think quite a lot about it! This too is manipulation.

TL
MC