In article ,
says...

He said that Orvis is going to start selling their full line at
Wal-Mart and that he's dropping his Orvis dealership and shopping for
new vendors. He wasn't very happy about it, I assure you. He sounded
like he had considered dropping Orvis when they started selling
through Bass Pro but that ~Wal-Mart~ was simply going too far.

Amazed,
Tom G

It's not that big of a surprise. Orvis bought Redington to get
exposure into the lower end market. The elitist market just isn't
big enough. If you could sell 10,000 high-end flyrods at $500 profit or
100,000 low-end flyrods at $100 profit which would you do?
- Ken