wrote:

It's not that big of a surprise. Orvis bought Redington to get
exposure into the lower end market. The elitist market just isn't
big enough. If you could sell 10,000 high-end flyrods at $500 profit or
100,000 low-end flyrods at $100 profit which would you do?

I'd sell 10,000 high-end rods and be happy with the $5M profit and my
good name, thank you very much.

When manufacturers make deals with Wal Mart, they often regret it. Wal
Mart quickly becomes the company's biggest customer, and then they
squeeze margins ruthlessly. Eventually, when the manufacturer can't keep
up, Wal Mart takes the business overseas, and ****s over the original
partner.

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Cut "to the chase" for my email address.