1. Most of the fly fishing equipment is sold on the west coast
2. Orvis is an east coast company, and does very poorly on the the west
coast. (they also did very poorly on the east coast when Redington was going
great guns)
3. This "marriage" will give Orvis the exposure they need on the nationally
in order to survive.

Comments?

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"JR" wrote in message ...
"Tim J." wrote:

IMHO, Orvis has really shot themselves in the foot with this
partnership. Their
niche has always been higher priced, quality merchandise sold in a
boutique
fashion. What this move will do to that image will be determined soon.

Don't know..... Orvis underwent a considerable change in the past 15
years from a FFing company to an up-scale lifestyle company of which
FFing is just one component (does anyone know what percentage of the big
O's revenues come from FFing anymore?). This at the same time as both
the stock-market bubble and what may turn out to be the FFing (read
"FFing industry") bubble. Looks like Orvis is betting that the growth
niche is no longer at the high end or even in the middle. Will be
interesting to watch it all play out.

JR


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