It is all about selling. Endorsing something you wouldn't use personally,
yet you feel is still a good product is OK in my book, because I do it
everyday. KVD has a signature line of products that he never uses in a
tournament situation. Yet, he feels it is a good product for the money.
Morally, ethically he is OK in my book.

When I'm selling GM product I push the positives of that product and down
play its negative. I do the same thing when I sell a Ford, or any other
product we sell. I'm getting paid to do just that. Morally, ethically
wrong? Not in my book, because both products do have good features and both
have their negative. It is the same with fishing products and anglers. They
simply point out the product's positives and if you feel those positives are
what you are looking for, GREAT!

--
Craig Baugher