As stupid a marketing ploy as it seems, it's working.

We've sold custom rods in 30 states since July 2003.

Remember

Everyone Wants a BONER.
=======================

Mike





in article l2CHb.31683$gN.12999@fed1read05, SHRED© at
wrote on 12/28/03 9:49 AM:

Ok, who wants to fish with "Boner" as the brand?

I thought so.

They look nice, but what a stupid marketing ploy.
IMHO :-)