There was an article in the Ft. Worth newspaper about him and his venture
into the cattle ranching and beef selling business. But here's an excerpt
about the bait company:

"Lure sales have grown 30 percent to 50 percent a year and now gross $15
million. Profits of the family-owned and -run business are $5 million to $6
million, he said. Sales would be even better if a 20-year bass-fishing boom
hadn't faded with the economic downturn in Japan, a key market for the
company."

I'm surprised sales aren't higher, but that's neither here nor there. I'm
also surprised he'd release those numbers. If those numbers are right, the
profits are 33% or more as a percentage of sales. Last I read was that the
average corporation makes about 5%. So that suggests that what others have
said about the baits being overpriced is correct. But I don't blame GY, this
is capitalism and you charge what the traffic will bear. He is a genius
businessman to run a business with those results. But those numbers are
pretty telling.

The full story is at: http://www.dfw.com/mld/dfw/business/7787480.htm