M Strain wrote:
I'm looking to support the claim that Fly Fisherman are more
sophisticated marketers.

Next week I lead a session at the American Marketing Marketing
Association meeting that is built on the premise that Fly Fisherman
are some of the most experienced marketers when it comes to
segmentation... of fish. They consider demographic data (e.g.,
ethnicity, size, age, water conditions, etc) and behavioral, (what
they're biting, what is hatching, what has worked in the past, etc.).

Does anyone have any experience or insight as to whether or not the
prowess in segmenting trout benefits them in their efforts to acquire
and retain customers in the office?

Why customers are like fish:
1) Elusive as all hell.
2) Small brains programmed to respond to stimuli
3) Fall into predictable patterns:
Fish: Why search for real food if they feed me pellets?
Customer: Why back up my system when I can blame Support?
4) They both **** where they eat.
5) Can never *really* be your friend
6) Process information slowly and need a lot of repetition repetition
7) Tasty when cooked with the right spices

Looking forward to your thoughts.

Really? Well....
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HTH,
Tim
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http://css.sbcma.com/timj