On 6 Oct 2004 06:17:07 -0700, (M Strain)
wrote:

I'm looking to support the claim that Fly Fisherman are more
sophisticated marketers.

And you're looking here? You're an idiot...

Next week I lead a session at the American Marketing Marketing
Association meeting that is built on the premise that Fly Fisherman
are some of the most experienced marketers when it comes to
segmentation... of fish.

Yep...you're an idiot...next week, huh? Well, perhaps the "American
Marketing Marketing Association" doesn't require much from its session
leaders...

They consider demographic data (e.g.,
ethnicity, size, age, water conditions, etc) and behavioral, (what
they're biting, what is hatching, what has worked in the past, etc.).

And so do other (non-fly) fishers...and on the two overall
considerations, "demographic data" and behavior, just about all folks
with something to catch, sell, market, etc., like hunters, birdwatchers,
concert promoters, shopkeepers, fast food chains, and even crack dealers
do the same thing...but obviously, not VP's of Marketing at Loyalty
Matrix, Inc., who one would think would know such, but who are,
apparently, idiots...

Does anyone have any experience or insight as to whether or not the
prowess in segmenting trout benefits them in their efforts to acquire
and retain customers in the office?

Insight? Sure...you're an idiot...and that is a asinine question.

Looking forward to your thoughts.

QED - you're an idiot...

Matt Strain
VP, Marketing
Loyalty Matrix, Inc.

Does Loyalty Matrix realize what you're doing and that they are paying
you to do it?

Not giving a **** about YOUR thoughts,
R
....and just to save time later: yeah, yeah, yeah - you can kiss MY ass,
too...