I have talked with John Uhler. I told him about my bias towards G.Loomis
rods and asked him if his compared. He told me he, nor any of his sponsored
anglers will make any comparisons to other brand name rods. Quoting him:
"We are different, and I don't say better because better is a personal
perceived bias, or brand loyalty. All rod lines are different and depending
on what the customer wants, or his perception of what he wants, is what
makes a rod line the best for that individual. We are what we are. A bunch
of engineers with too much time on our hands and you know what happens when
you leave engineers to their imagination. . . We engineer differently and
we build each rod from scratch based on the customer needs. We don't
advertise much and aren't looking for too many dealers. We are customer
direct through word of mouth from our reps and pro-staff members and they
are actually doing the sales. Customers usually find us rather than going
after them."

Fair enough. I like the fact that John doesn't compare his products to any
other. I'm going to try one of his rod's too. For as I told John, I
wouldn't accept a sponsorship if I truly do not believe in the product. I
believe Warren to be the same type of person. So if Warren says he believes
in the product, it must meet all his expectations, and it is truly one of
the best rods he has every used.

--
Craig Baugher