I look at some of the highbrow fishing mags as well for style trends. The
magazine would cost an arm and a leg to buy in relative terms. The mags are
really well put together photography is excellent. I've seen some well heeled
types following the same practise of reading the mags in the store. I think the
store just returns unsold stock for full credit. Course there is overhead but
that could be covered by other sales of books and mags at prices above direct
cost.