Electric Outboard Engine

I'm a business school student looking at the market feasibility of
introducing a 2-10HP electric outboard engine that could be used as
primary propulsion. This product would be introduced by a major player
in the industry within the next few years. I would like to hear your
reactions and get your thoughts on whether or not this would be an
attractive product. I would also like to know how you see this product
being used once it is introduced.