Why Lure Color Matters

Most predatory game fish evolved into creatures with a far wider visible
color reception bandwidth than humans could ever conceive. Few people would
argue that the direction of evolution has been directed only by the critical
needs of the species involved.

To humans, color has become vitally important in the selection of a car, a
new dress, or whatever. In predatory fish, however, which must hunt to eat &
survive, color reception is of major importance in detecting prey. It is
therefore absolutely logical that at some times lure color selection is
extremely important in catching those fish. Why? I don't know for sure, nor
do I really care. Simply put; what is... is.

Bob Rickard
Secret Weapon Lures