has anyone seen this?

i found a lure today I did not buy it it was 29.95 canadian but it was the
most bizzare lure i have ever seen
it looks like a cross between a popper and a childs toy
where you tie it on is a swivel which is connected to a wire leader that is
a pull string when you twitch it
the wire pulls out and activates the tail which wiggles
it is hard to describe but the wire is about five inches long
i cant remember the name of it but can get it again it also listed a website
as well which ill post if anyone is interested
it looked like a cheesy gimmic
but 30 bucks for a gimmic is alot

Wayne