Orvis Catalog Pricing ?

Robert11 typed:
Hi,

Not much to do this afternoon, so I thought I'd post this question
regarding Orvis pricing. Guess it's a bit of a "rant," but am
curious about what others think, or if I am the only one.

Finally got the Orvis Men's wear and Gift catalogs that I had been
trying to get for several weeks now, per
my old post on this.

Looked at the prices for shirts, etc., and all I can say is "Wow !"
Are they kidding ?

I dunno - werte there smilies next to the prices?

I can go to my local Macy's, or LL Bean's catalog, and can get truly
the same quality item for
1/2 or what they are asking, or better. $ 80 cotton shirts ?

Then ****can the gift certificate and go to the other stores.

Does anyone actually buy at these prices ?

Yes - to the tune of many millions of dollars.

I remember in Eco there is a very interesting graph called, if I
remember right, Laffer's curve.

It shows that if you price an item too low, you'll sell zillions of
them, but your overall profit will be very low. If priced too high,
you'll make a killing on a few sold, but again, the overall profit
will be low. Somewhere between these two extremes is a peak, or a pricing
point,
which gives a maximum profit.
The curve always looks like a parabola, of course.

Can't help but feel that if they priced e.g., like Bean, and sell
much more, they would come out way ahead.

.. . . or they're perfectly happy selling what they sell at the price they
choose.

I know flyfishermen are rumored to be wealthy (hah !) but even if one
is "comfortable," I can't imagine their spending these kind of for
items priced like this. Or, perhaps they do ?.

Just curious what you folks think ?

I think you bitch too much, but that's just me. After you buy the Orvis
company, you can set the pricing any ol' which way you like. Until then,
either buy from them or don't. Personally, I have chosen "don't", but I
don't bitch about the prices.
--
TL,
Tim
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http://css.sbcma.com/timj