Credible sources

Looking for info on the current conditions for a few waters I plan to
visit soon, I ran into a fly shop website that opens with

"Welcome to your next awesome fly fishing experience. Adventure,
danger, romance, and a few large fish await you"

Awesome? Danger? Romance? After that intro, why do I have a hard
time believing the fishing report? are we fly fishers really silly
enough that such hyperbole works on us?


Larry L ( who has fished the river this shop serves and will admit
that in hot weather there is a danger of being run over, as you wade,
by drunks floating the river, .... maybe they are the source of the
potential romance, too? )