OT?... Gap, generation? cultural? give me a Clue

This has been bothering me for over a month, and I don't know of anywhere
I'm more likely to find the answers I seek than here in .. ah... here

I stopped subscribing to any FF magazines about 10 years ago and seldom see
one, but on my last trip of the season to Hot Creek I was sidelined by car
troubles. Sitting in the repair shop for hours got old and I walked into
Mammoth and bought a couple FF mags. As I remembered they were 97%
advertising, 3% the same old **** rehashed

BUT

I was stuck by the Scott ad ... the one of a kid in a chaotically cluttered
room, apparently asleep after downing a few pricey beers and suggestively
stroking his "rod" ... zero, not one word, product information ... just
Scott's name ... clearly meant as an "image ad"

The same mag had one for Simms ( I believe ) where a guy was fishing in the
snow, in a very beautiful place ... it too had no product information and
was what I call "image advertising" That is, the implied message is " if
you buy our **** you can insert yourself into this cool picture"

The Simms ad I "get" ... I love to "see myself" tough enough and lucky
enough to be out fishing is that gorgeous place in the snow ... and I might
fall for the ploy and buy the product.

The Scott ad, however, is totally beyond me.

That is where roff comes in. IF that ad makes you want to own a Scott
rod and "be in the picture" please tell me why ... I'm clueless about what
is appealing ... indeed I find the ad repelling ( I love both my Scott rods,
though ) ... much as the Carl's Jr ads of slightly vulgar and common types
dripping food all over themselves repels rather than attracts me.... I do
NOT want to "be in that picture"

I honestly don't know if this is a generation gap thing ( Scott is spending
BIG bucks running the ad, so the ad must "work" ) or if the "culture" of
modern fly fishing has greatly changed, and what repels people of my nature,
that seek calmness, peace, and Nature from FF, attracts those spending the
bucks ..... or what, ..... but I AM very curious ... and eager to hear what
others see in the Scott ad to make it attractive

... it makes me want to hide my Scott rods G