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"Larry L" wrote:
....snip... Long ago I worked for an advertising agency, and learned something about this stuff. Advertising campaigns are based on "reach" and "frequency". You want to reach as large a percentage of the target market as practical, and have them see the ads as frequently as possible. A picture that catches the eye and makes you stop long enough to read the name of the manufacturer is a success. Other ads will describe the products and hook you on the goodies. Chas remove fly fish to reply http://home.comcast.net/~chas.wade/w...ome.html-.html |
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