Help with a fishing website...

I've recently built a website for http://www.DandyBaits.com, and I
know nothing about fishing... I need some help from this forum in
telling me what's good and bad with the site. I have built a
jig/spinnerbait builder (to customize jigs and customize spinnerbait)
and need some feedback from people who use these products.

I think the site maybe a little confusing to some people that's where
you come in. If I can get some feedback about the site, I can make it
better for everyone...

I have a few questions as well...
-Do you buy tackle online?
-If you could build your own tackle online would you purchase it?
-What would you like to see shops carry?
-Is the site confusing?
-What is it Dandy Baits is selling?

Any help, anyone can offer would be greatly appreciated...

Thanks for your help ahead of time,
Ted Moore

http://www.FoopsDesign.com