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Larry L. writes:
snip I was stuck by the Scott ad ... the one of a kid in a chaotically cluttered room, apparently asleep after downing a few pricey beers and suggestively stroking his "rod" ... zero, not one word, product information ... just Scott's name ... clearly meant as an "image ad" The same mag had one for Simms ( I believe ) where a guy was fishing in the snow, in a very beautiful place ... it too had no product information and was what I call "image advertising" That is, the implied message is " if you buy our **** you can insert yourself into this cool picture" The Simms ad I "get" ... I love to "see myself" tough enough and lucky enough to be out fishing is that gorgeous place in the snow ... and I might fall for the ploy and buy the product. The Scott ad, however, is totally beyond me. That is where roff comes in. IF that ad makes you want to own a Scott rod and "be in the picture" please tell me why ... I'm clueless about what is appealing ... indeed I find the ad repelling ( I love both my Scott rods, though ) ... much as the Carl's Jr ads of slightly vulgar and common types dripping food all over themselves repels rather than attracts me.... I do NOT want to "be in that picture" I honestly don't know if this is a generation gap thing ( Scott is spending BIG bucks running the ad, so the ad must "work" ) or if the "culture" of modern fly fishing has greatly changed, and what repels people of my nature, that seek calmness, peace, and Nature from FF, attracts those spending the bucks ..... or what, ..... but I AM very curious ... and eager to hear what others see in the Scott ad to make it attractive ... it makes me want to hide my Scott rods G If it's the add I am thinking about, it reminds me of many roffians at many different claves. Although no one I know besides Peter sleeps with his rod, the picture you describe, if I remember it correctly, is a man asleep on a make-shift bed (cot) with one or two cases of beer (Heineken?) on the floor in what is obviously a fishing camp. Seems like he is not drunk, but asleep happily after catching many fish with his wonderful Scott rod. Sorta roffian, actually. Dave http://hometown.aol.com/davplac/myhomepage/index.html |
#2
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![]() "Dave LaCourse" wrote in message ... Larry L. writes: snip I was stuck by the Scott ad ... the one of a kid in a chaotically cluttered room, apparently asleep after downing a few pricey beers and suggestively stroking his "rod" ... zero, not one word, product information ... just Scott's name ... clearly meant as an "image ad" The same mag had one for Simms ( I believe ) where a guy was fishing in the snow, in a very beautiful place ... it too had no product information and was what I call "image advertising" That is, the implied message is " if you buy our **** you can insert yourself into this cool picture" The Simms ad I "get" ... I love to "see myself" tough enough and lucky enough to be out fishing is that gorgeous place in the snow ... and I might fall for the ploy and buy the product. The Scott ad, however, is totally beyond me. That is where roff comes in. IF that ad makes you want to own a Scott rod and "be in the picture" please tell me why ... I'm clueless about what is appealing ... indeed I find the ad repelling ( I love both my Scott rods, though ) ... much as the Carl's Jr ads of slightly vulgar and common types dripping food all over themselves repels rather than attracts me.... I do NOT want to "be in that picture" I honestly don't know if this is a generation gap thing ( Scott is spending BIG bucks running the ad, so the ad must "work" ) or if the "culture" of modern fly fishing has greatly changed, and what repels people of my nature, that seek calmness, peace, and Nature from FF, attracts those spending the bucks ..... or what, ..... but I AM very curious ... and eager to hear what others see in the Scott ad to make it attractive ... it makes me want to hide my Scott rods G If it's the add I am thinking about, it reminds me of many roffians at many different claves. Although no one I know besides Peter sleeps with his rod, the picture you describe, if I remember it correctly, is a man asleep on a make-shift bed (cot) with one or two cases of beer (Heineken?) on the floor in what is obviously a fishing camp. Seems like he is not drunk, but asleep happily after catching many fish with his wonderful Scott rod. Sorta roffian, actually. Dave Having met many ROFFians at many different claves I can tell you for a fact it that don't matter worth a damn which ad you're talking about. It ain't the guys sleeping with their OWN rods you got to worry about! Wolfgang sick *******s. ![]() |
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