How Not To Be in Business

I won't pay double for anything, but when you consider how much you
stand to gain (or lose) and how much you already spend on fishing, a
dollar extra for a bag of worms or an extra ten dollars for a two
hundred dollar fishing pole isn't worth going elsewhere

Well said. I can drive an hour round trip to Walmart and save 5 or 10
bucks or run up the street 5 minutes away. No contest.

Walmart has cheaper prices and their return policy is better. It is easier to
browse at Walmart. I buy all year round at Walmart and stock up on quantities
for several seasons ahead. Other than that i shop at the fishing shows for the
specialty items that i can't get at Walmart.
If I would move to a new area i would shop at the smaller stores and use the
info gained as something like a guide service..