What is a sponsor suppose to do?

I agree with your above assesment in reply to RichZ Bob. A big part of
sponsorship is logo recognition. Just having your logo on a big pro's shirt
& your lure on a line or two of his inevitably sells a bunch of baits for
you.

THINK WHAT kvd 7 brauer have done for Strike King's sales etc...

Warren

"Bob La Londe" wrote in message
...
"RGarri7470" wrote in message
...
Advertising does not necessarily have to lead directly to sales.
Advertising can increase product awareness.

Seems like product awareness leads to sales, and it doesn' t matter if
it
is
that day or a few days later. It still increases sales.
Ronnie

Ultimately you are correct. I guess my distinction is that advertising /
promotion of any kind may have benefits that are awfully hard to credit
directly to the advertisement.

In my example, if Lannie has SWs on the shelf he will sell some. If
people
recognize them he will sell more of them. Who gets the credit for the
sales?


--
Bob La Londe
Yuma, Az
http://www.YumaBassMan.com
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