New boat search beginning (with quesion at end)...

Awesome Craig... You're experience as a car salesman is showing, and I'm
glad to see that someone here is willing to share the secrets of car sales.
These guys can really do a number on you, and you never knew what hit you
until the about a week later.
--
Charles B. Summers
Secret Weapon Lures
http://www.secretweaponlures.com


"Craig Baugher" wrote in message
...
Kidd Wrote: "Any comments from anyone about the boats I've mentioned or
any
help in how far I might be able to haggle some of these prices down?"

Two ways to get that price down, but you need to be ready to buy now!
There
are BIG markup in boats and outboards. First is to go to your local
marina
carrying the boat you want. Look up their pro staff members and talk to
them about buying their boat. Usually you get a huge discount.

Method two: Pure art of negotiation. Know the boat you want, and know its
competition (both the marina's and another boat brand). In negotiations,
the
one who is asking the questions, is the one in control. Know pricing,
going
interest rates, and terms. Know the boat's features so when the salesman
goes to demonstrate them, you rattle them off and explain the advantages
and
disadvantages (to the boat you are look at and it competition). Keep that
salesman off balance, so that he or she is off their game. Be very direct
(matter of fact). Never let them see you smile, Never say you like a
feature or that it is important.

When you sit down, lean into them. They are trained to lean into you to
keep pressure on you and to stay in control. If you lean into them, you
will throw them off guard and they are likely to lean back in their chair
or
away from you. If they do, you are in control. Begin to ask them for
their
best price. They will tell you a price and wait for your objection.
Leaning into them even further, "John, you or your manager can do better
than that. I'm buying a boat TODAY, either from you or Marina X. You
have
1 minute to convince me, and I don't want to hear about the features, or
your marina. I want to hear a price that going to make me stay here.
Because once I get up, I'm gone." If it was me, I would smile at you, and
say something like: "Ok, Mr. Kidd, what price would it take to make you
stay
and buy that boat now, knowing I'm selling it for X?" My attempt to gain
control again, because if you give me a price, I'm going to write it down
with a statement like: "I will buy product X at X price today!" and then
ask
you to sign it. Your price may not be what I want to hear, but it may be
better than the best price I or my GM could give you. Then I would ask
you
to complete a credit application, and take whatever money I can get out
of
you as your down payment. Then I would walk it into my GM to talk. The
GM
may accept the offer or counter. But I have your money, your signature
and
most people at that point believe they are committed. (You lose)

Instead, say: "John, I suggest you go sit with your manager and the two of
you come up with your best price. This will not be a back and forth
process. The two of you have one shot to convince me. I'm buying a boat
today, is it going to be with you or with Marina X?" If they even try to
say or do anything but head for their manager, get up and start walking
for
the manager's desk. The salesman will go to their manager, and they will
shoot you a price. If it is acceptable, GREAT, if not, get up, shake
their
hand and tell them: "Gentlemen, it was nice talking with you. But I have
to see a man at Marina X about buying a boat Today! You have my cell
number, if you have a better offer, you have 5 minutes. After that, I
will
be too far away for me to turn around. Nice meeting you, Have a good
day.",
then walk and drive away.

They may shoot you another price, or give you a walking speech. "Love to
have your business Mr. Kidd, if you change your mind or find Marina X to
be
less than you expected, I would love to earn your business." If they give
you the speech, they may be at their best price, or you gave them a strong
indication you prefer their product. I don't let somebody walk unless one
of the above is true.

--
Craig Baugher

lol charles,

I could teach you everything, but if you run across a master (which I am
not), you're done. They can make you think crap smells good and convince
you that you need to have a ton of it in your trunk. You'll not only buy
the car, but the crap too, all for about $3,000 more than the sticker, and
walk out thinking what a great guy he is and what a great deal you got.

I'm working a master now, and I am amazed by him everyday. He NEVER LIES,
But he does knows how to make the worst thing in the world sound good and
something you must have!

--
Craig Baugher

My dad sold cars as long as I can remember. Well, that was until Alzheimers
put an end to that about two years ago. He was a master...! LOL

I've overheard some of the methods he used, but luckily none of it ever
rubbed off on me.

--
Charles B. Summers
Secret Weapon Lures
http://www.secretweaponlures.com


"Craig Baugher" wrote in message
...
lol charles,

I could teach you everything, but if you run across a master (which I am
not), you're done. They can make you think crap smells good and convince
you that you need to have a ton of it in your trunk. You'll not only buy
the car, but the crap too, all for about $3,000 more than the sticker, and
walk out thinking what a great guy he is and what a great deal you got.

I'm working a master now, and I am amazed by him everyday. He NEVER LIES,
But he does knows how to make the worst thing in the world sound good and
something you must have!

--
Craig Baugher

Yeah, Master Sales Professionals & Politicians, both can sell you crap and
make you LOVE IT! . . . lol

I've only been selling cars since late 2000. I've learned to be good at it
by providing good service. Ever since I went back to selling GM in October,
I've made Salesman of the Month, in November, January, and working on it
this month, out selling the Masters. Not because I can ever convince you
crap smells good, but by making sure you are truly happy with the vehicle
you bought and making sure you stay that way. Want your car washed, stop by
and I'll get your car washed. Too busy to get your oil changed, I'll pick
up your car and deliver it back to you. Want to add a little flash, I'll
arrange for it to be done, and done at a great price. Need cheaper
Insurance, I get you the best insurance rate. Somebody dings your vehicle,
I'll arrange to have the ding removed at Dealer Cost. Good Service is my
motto, and Good Service is what you will get. People are willing to pay
more for vehicle from me, because they know my good service doesn't stop the
second you sign the papers. You'll get good service even for the vehicles I
didn't sell you. Own a Dodge, I'll do the same things for you, because I
know that Dodge will break down some day and I'll be waiting to replace it
with one of my vehicles. Even if you don't, I know I will gain new
customers from the service I provide you.

--
Craig Baugher